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"No
customer ever goes to a store merely to please the storekeeper."
Kazuo Inamori
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"Everybody
talks about recruitment, but most people would be better off not
doing anything about it. Well-run organizations and volunteer
programs recruit automatically. Poorly-run organizations would
be better off not recruiting, since it only results in more people
learning how bad they are. Build a better organization and volunteers
will beat a path to your door."
Steve McCurley & Sue Vineyard
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"Recruiting,
nurturing, and retaining volunteers is typically a cooperative
effort between an association's volunteer leaders and its staff."
Helen Little
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"We
lead by being human. We do not lead by being corporate, professional
or institutional."
Paul Hawken, founder Smith & Hawken
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Table
Of Contents
The
Six R's of Recruiting
RECRUIT
Recruit
more volunteers than ever before! Often volunteer managers believe
that they must shoulder the responsibility for recruitment on their
own. This need not be the case at all. Everyone in the organization
- volunteers, paid staff, board members can all be active participants
in the recruitment plan. Don't be afraid to utilize the people who
already have!
There
is no need for your organization to totally change their recruitment
practices at once or become overwhelmed with the developing a recruitment
plan. Why not develop a series of mini-plans tackling one thing at
a time. For example, you might decide there's a recruitment message
on everything that leaves your office - brochures, letters, business
cards - and then go on to the next recruitment idea. Begin with bite-size
pieces and before you know it you will have recruited more volunteers
than ever before!
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"Imagine
a force - like an army. It is made up of millions of people,
but many are in the reserves, not on active duty. And millions
of others have not been recruited yet for this all-volunteer
force. It is a force that already has won battles - small,
personal, important battles. But what are the limits of its
powers? If this force were truly mobilized, what could or would
it do? No one really knows yet."
Lucy Rose Fischer & Kay Banister Schaffer
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"Good
recruitment can attract people, but only good volunteer management
keeps them. 'Recruitment' actually continues throughout the
life of the volunteer, since 'retention' is simply the process
of re-recruiting the volunteer every time they show up."
Steve McCurley & Sue Vineyard
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