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"The
volunteer recruitment effort is geared to the "regular" long-term
volunteer. Jobs are designed for them, training is created
to meet their long-term needs, motivational activities are used
to promote their retention over time, and recognition activities
occur during National Volunteer Week. This strategy is accurate
and well-conceived and totally inappropriate for the episodic
volunteer."
Nancy Macduff
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"Futurists
predict that 3000 voluntary associations, organizations and
programs will be lost between now and 2010. The organizations
that survive will be those, that like their brothers and sisters
in the for-profit sector, have learned to diversify."
Nancy Macduff
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"In
this century, we have witnessed a miracle of survival. Of all
the revolutions in recent times-the rise and fall of communism;
the exploration of outer space; the astounding inventions, from
mass-produced automobiles to airplanes to computers to miracle
drugs to satellites to fax machines-the age revolution is in
some ways the most miraculous, the most dramatic, and possibly
the most significant in its impact on our everyday lives."
Lucy Rose Fischer & Kay Banister Schaffer
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Table
Of Contents
The
Six R's of Recruiting
RESPOND
Respond
to changing societal trends. Many traditional organizations are
experiencing a rapid decline in membership and volunteer numbers.
These changes do not occur overnight, they develop over time. The
organizations that are aware of trends and can respond when they
first appear will always be able to recruit more than enough volunteers.
Are there potential sources of volunteers you have yet to explore
as your traditional sources decline? Where will your future volunteers
come from?
Another
trend found in our society today is that are people feeling rushed,
too busy and unable to consider taking the time to volunteer. What
stops people volunteering may be family commitments, study, work
and a host of other time-dominated reasons. Why not address the
things that get in the way of volunteering? For example, if you
have ten university students who want to volunteer but don't have
the time because they need to work on assignments, perhaps a member
of the academic staff would volunteer to help them with more efficient
techniques of assignment writing, enabling the students to work
more efficiently - and to free them up to volunteer. Open up the
possibilities!
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"So,
as the power of the nation state declines and government services
are withdrawn, cut back, targeted only to those most in need,
it is very likely that civic life, the core of voluntary activities,
will increase, not decrease, because people will still want
the best for themselves and will volunteer for work that will
make their communities better places to live in."
Don Edgar
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