Table Of Contents

Extracts from the book are underlined

Introduction - The Six Rs
Changing how you think about recruitment
Supporting the recruiters
Evaluating what you do
Researching and understanding your volunteer base
Setting your goals
Making recruitment manageable
Removing barriers to volunteer involvement
Meeting the needs of prospective volunteers
Preparing job descriptions
Understanding motivations
Generating and researching new ideas
Looking after your volunteers and involving them in recruiting
Involving others in recruiting
Networking skills and ideas
Keeping in touch with prospective volunteers
Generating contacts and referrals
Expanding contacts through events
Enlisting supporters
Generating publicity
Utilizing the media effectively
Producing powerful written materials
Obtaining testimonials
Distributing your recruitment material
Reaching a wider audience
Speaking in public
Reaching target groups
Targeting by trade or profession
Targeting available groups
Keeping up with trends
Increasing cultural diversity
Involving the aging population
Responding to changing social structures
Changing work patterns
Dealing with a time-strapped society
Utilizing technology
Creating business partnerships
Coming to a close